Use your landing page in your profile URL to make sure people know deals you want to see and make sure all your new deals are organized and rated.
When you get an email, you don't know if it's worth you time. Send them to your landing page to fill out your form to get a 1-5 star rating (based on your thesis)
Measure your growth: are you getting more views on your page, are they coming from social and is it converting to new leads?